23 November 2020

Our focus recap

Why do we exist?

• To drive the world towards “Drawdown”— the point when levels of greenhouse gases in the atmosphere start to decline, thereby stopping catastrophic climate change — by making it easy for anyone to remove green house gases from the sky

Our problem hypothesis

• The world is in short supply of quality, nature based removal carbon credits
• Land stewards & project developers of all sizes lack the necessary tools/services to get rewarded for capturing carbon through regenerative land management

Our solution hypothesis

• We streamline the process of buying and selling high quality, removal carbon credits generated through regenerative land management

Week 3: Going deeper to find the problem

We've enjoyed a busy week filled with ethnographic interviews, as we continue to dig deeper into our hypothesized problem space that landowners of all sizes lack the necessary tools/services to get rewarded for capturing carbon through regenerative land management. We are extremely appreciative to everyone who has introduced us to content or participated as an interviewee to help us crystallize the problem we are trying to solve.

10 interviews

We conducted 10 interviews with 15 participants that included carbon credit methodology experts, carbon credit retailers, technology folks and end buyers.

Current state map

In an effort to narrow our focus, we have started building a current state journey map to capture key activities experienced by all relevant stakeholders in the ecosystem. From starting a project, monitoring and verification, through to the eventual sale of credits to an end buyer, we are looking to uncover the key barriers preventing quality nature based removal credits coming to market. Reach out if you would like to view or contribute to this artifact.

Insights

Three key insights have emerged as contributors to the shortage of quality, nature based removal carbon credits

01 Costly development process

Developing quality, nature based removal carbon credits is a costly process. Significant costs are encountered across project management, administration, ongoing monitoring and credit verification.

02 Separating quality removal credits from premium categories.