November 30th 2020

Our focus recap

Why do we exist?

• To drive the world towards “Drawdown”— the point when levels of greenhouse gases in the atmosphere start to decline, thereby stopping catastrophic climate change — by making it easy for anyone to remove green house gases from the sky

Our problem hypothesis

• The world is in short supply of quality, nature based removal carbon credits
• Land stewards & project developers of all sizes lack the necessary tools/services to get rewarded for capturing carbon through regenerative land management

Our solution hypothesis

• We streamline the process of buying and selling high quality, removal carbon credits generated through regenerative land management

Week 4: Jobs to be done

We've enjoyed another busy week filled with ethnographic interviews and an in-person working team session. During this period, we doubled down on our pivot towards understanding the frictions and latent needs of project developers, along with the continued exploration for opportunities to support more removal credits coming to market. A reference to the importance of our continued effort to locate a real problem can be found in this HBR Review Article on why you should know your customers’ “jobs to be done”.

8 interviews

We conducted 8 interviews that included project developers & industry experts from around the globe. As always, a huge thank you to all of those who participated with their time and provided such valuable insights.

Insights

01 Project developer cashflow

Project developers face difficulties scaling their operations due to poor cashflow.

They struggle to source and acquire new land as it can take close to two years from initial conversations with a landowner to the first cash event, making it difficult to meet the growing demand for nature-based removal credits. This places significant risk on developers that carry project costs before realizing value through revenue shares with the landholder once credits are eventually issued.

Costly project activities before revenue include:

• Forecasting and baselining the project
• Surveying and project design
• Project implementation and monitoring support
• Measurement and reporting

How might we accelerate the path to revenue with financial services and funding opportunities?